Facebook Ads vs. Google Ads: Which is Better for Roofers?

Your crews are ready, but the phone is quiet. It is a frustration every roofing business owner knows well. Paid advertising can change that, but choosing the right platform matters. Both Facebook Ads and Google Ads can bring results, yet they reach homeowners in very different ways. Here’s how to decide where your marketing dollars should go.

Google Ads: Capture Homeowners Ready to Hire

When a roof starts leaking, most homeowners head straight to Google and type “roof repair near me.” Google Ads work best in these moments of urgency. They help you appear at the top of search results exactly when customers are ready to book a job.

A well-planned Google Ads campaign can bring:

• High-converting local traffic from motivated buyers
• Top placement in local map listings for your service areas
• Immediate search visibility across Akron, Cleveland, and the rest of Ohio

These results are strongest when your campaigns are supported by solid SEO. Optimized keywords, fast-loading pages, and clear calls-to-action help turn searches into phone calls.

Facebook Ads: Build Awareness and Retarget Prospects

Facebook Ads reach people before they even start searching. They focus on interest and lifestyle targeting rather than immediate intent. That makes them ideal for brand awareness, showcasing your work, and staying top of mind when future roofing needs arise.

With a smart Facebook strategy, you can:

• Target homeowners by location, age, and interests
• Share before-and-after project photos and customer stories
• Retarget visitors who explored your site but did not contact you

This visual, story-driven approach helps establish credibility and trust, which often translates into future inquiries when homeowners are ready to act.

Combining Both for Sustainable Growth

Choosing between Facebook Ads and Google Ads is like choosing between shingles and underlayment. Each serves a different function, but together they build a stronger result.

Here is how the combination works:

1. A homeowner searches “roof replacement Akron” and clicks your Google Ad.
2. Later, they scroll through Facebook and see your ad highlighting recent jobs in their area.
3. Optimized SEO ensures your landing page loads fast, ranks well, and converts that interest into a call or quote request.



This mix of intent-driven Google Ads, awareness-driven Facebook Ads, and ongoing SEO creates a steady pipeline of qualified leads instead of one-off spikes in inquiries.

The Bottom Line

Google Ads bring homeowners who are ready to hire today. Facebook Ads nurture trust and recognition for tomorrow. Both are valuable tools in a roofer’s marketing kit when used strategically with a consistent SEO foundation.

At the end of the day, paid advertising works best when guided by a clear plan and continuous optimization. Agencies that understand both the roofing trade and digital marketing can help align these efforts for lasting growth. Boost Pro SEO, a digital marketing agency based in Akron, Ohio, helps roofing companies integrate SEO, Google Ads, and Facebook Ads into one results-driven system built on real-world experience.